Camping Tents Industry Information
Camping tents are a kind of outdoor sports equipment and belong to seasonal market products (peak season is mostly from May to July). After the outbreak of the epidemic, outdoor sports are very popular overseas. In the U.S. market, for example, according to data provided by the Outdoor Foundation as well as the Outdoor Industry Association, 7.1 million more Americans participated in outdoor recreation activities in 2020 than the previous year. The market demand for camping tents driven by the rising number of outdoor sports can also be seen from the search volume trends on Google and Amazon US: in May 2020, the market consumer demand for camping tents ushered in a rising period and reached the peak of the year in July; in addition, the market demand is stronger in spring and summer compared to winter: CampingTents as the main keyword in Sonar (Amazon keyword tool, with a full heat score of 5), the results are as follows:
Figure 1
Camping is popular among baby boomers and millennials (ages 20 to 39) as an affordable recreational and leisure activity for consumers," said Abhay Sinha, outdoor analyst at market research firm Technavio. At the same time, social media has stirred up a passion for adventure among young people. Many websites are offering affordable camping travel packages for consumers, which is further contributing to the growth in demand for camping equipment."
The agency summarized 3 factors driving the growth of the European camping tent market:
Increase in participation in outdoor leisure activities
Figure 2
As people want to eliminate stress and take a break from their fast-paced lives, this has contributed to the increase in leisure activities and outdoor sports activities. Rising health awareness is making consumers participate in more fitness activities. And more and more people are enjoying outdoor adventures, trying to free themselves from the crowded cities, fast-paced life and polluted environment.
All of this has contributed to the growth of adventure tourism and boosted sales of camping supplies. Rising consumer disposable income is also one of the driving factors for the growth of the camping tent market, as consumers are able to afford expensive camping supplies and also prefer to buy high-end products. Increase in camping and other adventure activities is contributing to the growth of the European camping tents market.
Growth in adventure tourism
Figure 3
Due to increasing consumer health awareness, many people are showing a keen interest in outdoor and adventure sports such as camping, boating, rock climbing, mountaineering, diving and trekking.
According to the United Nations World Tourism Organization (UNWTO), the number of international tourists worldwide Growth over 1 billion in 2019, and the agency expects this number to grow to 1.8 billion by 2030, with the growth of global tourism being one of the main factors driving the growth of adventure tourism and adventure sports equipment.
While the market for the adventure industry, with its high number of hardships, is growing significantly, the general adventure industry has been driving the growth of the global adventure tourism industry due to the dangers and high technical expertise required to quench the enthusiasm of the general public. Abhay said, "In terms of the number of adventure tourists, Europe is the fastest growing, further contributing to the growth of the camping tent market in the region."